10. What Is Direct-to-Consumer Pricing?

Honest Prices and Superior Quality

Our Direct Price vs. Traditional Department Store Price.

Retailers traditionally mark their products 4-6 x. Us? 2 x.

Our Price: $59 vs. Traditional Retail $118

Our underwear, if sold via wholesale marketing to a luxury retailer, would be marked up  more than 2x and have an MSRP or retail price of $118 for a single pair


How we did it


Luxury and innovation delivered directly to you: No middleman means fair prices for superior products.


 Expertly made in Europe: Half the price of fine department store European-made luxury underwear. 


Italian microfiber stretch jersey embedded with technology: Engineered with quick-dry tech to keep you sweat-free and focused on your game.